Market research

Competition Analysis: Researching and identifying your competitors in the digital space. (up to 3)

Audience Research: Understanding your target audience’s demographics, behaviors, preferences, and pain points.

Keyword Research: Identifying relevant keywords and search terms that your target audience uses. These keywords are crucial for search engine optimization (SEO) and content marketing strategies.

Market Trends Analysis: Keeping abreast of the latest industry trends, emerging technologies, and consumer preferences. This ensures your business stays relevant and can adapt to changing market conditions.

Content Analysis: Evaluating the content landscape within your industry. This includes assessing the types of content that perform well, content gaps that can be filled, and content opportunities that can help establish authority in your niche.

Social Media Analysis: Examine the performance of your social media channels, including engagement metrics, follower growth, and the effectiveness of your social media campaigns.

Website Analysis: Assessing the performance of your website, including page load times, user experience, and conversion rates. Identifying areas for improvement is crucial for enhancing user satisfaction and achieving your online goals.

Data Analytics: Utilizing data analytics tools to collect and interpret data from various sources, such as website analytics, social media insights, and customer behavior data. This data-driven approach helps in making informed decisions.

Market Segmentation: Dividing your target audience into distinct segments based on characteristics like age, location, interests, and purchasing behavior. This allows for more targeted marketing efforts.

SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify internal and external factors that can impact your digital marketing strategy.

Time to conduct : 25 days